This Economy is an X-Rated Economy !
by Nisaar Y. Nadiadwala on Monday, May 2, 2011 at 7:03pm
Forbes Magazine ([18 Sept. 1978] :page 81-92) ran a lead article entitled "The X-Rated Economy" by James Cook. He began by stating : "Pornography is ... no longer an illegal business. The market for pornography ... is not confined to perverts or other emotional cripples. To the contrary, the largest part of the market ... is middle class people....
Cook went on to say that according to the California Department of Justice, the nation's pornographers do more than four billion dollars' worth of business a year--more than the combined incomes of the often supportive movie and music industries. Other estimates place the total pornographic business--including a large segment of the burgeoning home video market--at three times that much. The article said that skin magazines circulate sixteen million copies a month and generate nearly 500 million dollars a year in revenue. Adult films are seen by two million people per week at $3.50 per ticket, grossing over 365 million dollars. (Remember, this article was written in 1978, so all these figures are much higher today.) Another hundred million dollars goes into sex toys. But the biggest grosser of all, Cook tells us, are "adult" bookstores. Some bookstores in New York take in $10,000 a day. The Los Angeles Police Department estimates that $125 million annually is spent in bookstores throughout the city.
What do you understand by X- rated economy ? An economy where products, services and ideas thrive on publicity through glamour which grows more obscene due to cut throat competition and it reaches a stage where people judge your products only b your beautiful models and other obscene glamorous ads. Even Item songs and Pop music sell more than ghazals in a traditional country like India and Pakistan.
If some one studies the trends in advertisement world he can come across many astonishing facts about sexual revolution in conventional economic system how many people would be interested in watching an average looking girl playing chess or scrabble which does not require any body movement or short dresses? Compare it with over crowded stadiums during French open and Wimbledon.
Maria Sharapova earned billion dollars upon winning grand slam, but she earned 2 billion dollars more in modeling and fashion shows!
The 2006 US Open women's singles winner she has won seven grand slam titles less than Roger Federer but she has made more money than him this year. That's because she earned in excess of a whopping 25 million dollars or approximately 116 crore rupees last year. Her career earnings on the WTA Tour was more than three million coming in 2006 alone!
But surprisingly, she is the richest of all the tennis players earning more than even Roger Federer who takes home 22.1 million dollars a year. That's because Federer may have nine grand slam titles as compared to her two, but she has the glamour and the oomph factor that make her an advertisers dream.
The conventional economy is an X-rated Economy : The sexual revolution is another hazard of conventional economic system, where there is a lot of cut throat competition to sell products, and people stoop down to any level to get sales. One such gimmick is obscenity If any one wants to study how fat sexually liberation has changes our lives, our choices our thinking habits , just look at the covers of magazines, read the supplements see the supplements of news papers, etc, Assemble all these things and you will notice that sex is celebrated every where due to marketing, in fact sex is marketed instead of products Even some religious festivals, entertainments, news, are captures by obscenity.
The X rated economy is one of the prime causes of adultery and fornication in the society.
Because of obscenity around us in festivals, entertainments, social gatherings as well as in media the mind set of people is changing including young children as well as house wives. This has led to believe among a mass section of society that sex before marriage and outside marriage is no more a sin but it is a matter of choice and in some societies a matter of pride and boasting. It is no longer a shame when industrialist, film stars and other celebrities and other men and women confess in public that they enjoy sexual liberty with the opposite sex.
Author : NIsaar Nadiadwala is an avid reader and speaker on socio economic issues from Islamic perspective. He can be reached at nisaar_yusuf@yahoo.com
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